Dr. Cyndi Laurin
Business Transformation Expert | Bestselling Author | Growth Strategist
Dr. Cyndi Laurin is a globally recognized business transformation expert, award-winning author, and keynote speaker known for her unconventional approach to leadership, culture, strategy, engagement, growth, etc. Rejecting one-size-fits-all business jargon, Dr. Laurin challenges traditional thinking by introducing innovative, proprietary models—most notably her Growth Alignment Framework™—that cut through complexity and deliver measurable, sustainable results.
With over 25 years of experience, Dr. Laurin partners with inspired leaders to align vision, optimize processes, and accelerate growth in ways that drive profitability and meaningful stakeholder impact. Her data-driven strategies and authentic style set her apart from typical consultants and coaches, ensuring every engagement is tailored, actionable, and transformative. Organizations trust Dr. Laurin to cultivate cultures of shared accountability and unlock new levels of performance through her unique, proven frameworks.
With over 25 years of experience, Dr. Laurin partners with inspired leaders to align vision, optimize processes, and accelerate growth in ways that drive profitability and meaningful stakeholder impact. Her data-driven strategies and authentic style set her apart from typical consultants and coaches, ensuring every engagement is tailored, actionable, and transformative. Organizations trust Dr. Laurin to cultivate cultures of shared accountability and unlock new levels of performance through her unique, proven frameworks.
Guide to Greatness®, LLC
Growing businesses often struggle to balance agility with the need for structure, clear roles, and unified direction. When organizations cut through this confusion, they gain clarity, align their teams, and unlock greater impact.
The Growth Alignment Framework™ is Dr. Cyndi Laurin’s proprietary system for turning business complexity into sustainable, profitable growth. A unique feature of this framework is its recognition of predictable Crisis Catalysts™—critical inflection points that every company will encounter if they are intentional about growth.
By anticipating these challenges, leaders can proactively address them, fostering shared accountability, operational excellence, and a culture of innovation. This approach empowers organizations to systematically accelerate value creation and achieve measurable, lasting results.
The Growth Alignment Framework™ is Dr. Cyndi Laurin’s proprietary system for turning business complexity into sustainable, profitable growth. A unique feature of this framework is its recognition of predictable Crisis Catalysts™—critical inflection points that every company will encounter if they are intentional about growth.
By anticipating these challenges, leaders can proactively address them, fostering shared accountability, operational excellence, and a culture of innovation. This approach empowers organizations to systematically accelerate value creation and achieve measurable, lasting results.
As the founder of Guide to Greatness®, Dr. Laurin has reached thousands worldwide through her books, talks, and consulting across various industries. Known for her unique ability to simplify complex business challenges, Dr. Laurin helps companies unlock their full potential by executing strategy, developing leaders, and engaging employees.
